Juice: How Electricity Explains the World

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Juice: How Electricity Explains the World

PLAY TRAILER
  • Joyashree RoyProfessor of Economics, Jadavpur University
    "When you are absorbed in the dark, darkness absorbs you, too."
  • Ben HeardFounder & Executive Director, Bright New World
    "When you can marriage dense fuel, particularly electricity, with human ingenuity -- we can do nearly anything."
  • Priscilla AtansahTechnical Assistant for Energy Policy, Ministry of Finance
    "When you give access to electricity, women and girls are the first people to benefit from it."
  • Anibal Jose TorresMajority Leader, Senate of Puerto Rico
    "Electricity, for Puerto Ricans, means life."
  • Richard GarriottVideo Game Pioneer & Entrepreneur
    "Wars are fought over profound disparities in access to natural resources. All that goes back to the availability of cheap and plentiful electricity."
  • Jessica LoveringDirector of Energy, Breakthrough Institute
    "The idea that we can power the world on 100% renewables is powerful because it's pure and simple, sort of wholesome -- like your grandma's energy."
  • Michael ShellenbergerFounder & Pres., Environmental Progress
    "I think what makes nuclear special is that it's the only way to lift everybody out of poverty and solve climate change."
  • Riad ChedidProfessor of Engineering, American University of Beirut
    "We have the situation now where electricity gets disconnected at around nine hours per day in the suburbs."
  • Birgitta JónsdóttirCo-founder Pirate Party
    "You have to have access to electricity, because that's a basic. Just like water."
  • Steve BrickSr. Advisor, Clean Air Task Force
    "Electricity is the thing that makes modern life possible."
  • Maya AmarModel & Architect
    "The one reason in Lebanon that we don't have electricity is corruption. Plain and simple."
  • Roger Pielke, Jr.Author & Professor
    "One thing we can say confidently about the future, is that's there's going to be more demand for electricity."

Synopsis

Poverty, women’s rights, climate change — indeed, most of the world’s most pressing challenges — can be explained by answering one question: Can you turn your lights on in the morning?

While electricity availability doesn’t guarantee wealth, its absence almost always means poverty. Juice takes viewers to Beirut, Reykjavik, Kolkata, San Juan, Manhattan, and Boulder to tell the human story of electricity and to explain why power equals power.

The defining inequality in the world today is the disparity between the electricity rich and the electricity poor. In fact, there are more than 3 billion people on the planet today who are using less electricity than what’s used by an average American refrigerator.

Electricity is the world’s most important and fastest-growing form of energy. To illuminate its importance, the Juice team traveled 60,000 miles to gather 40 on-camera interviews with people from seven countries on five continents. Juice shows how electricity explains everything from women’s rights and climate change to Bitcoin mining and indoor marijuana production. The punchline of the film is simple: darkness kills human potential. Electricity nourishes it.

Juice explains who has electricity, who’s getting it, and how developing countries all over the world are working to bring their people out of the dark and into the light.

Synopsis

Poverty, women’s rights, climate change — indeed, most of the world’s most pressing challenges — can be explained by answering one question: Can you turn your lights on in the morning?

While electricity availability doesn’t guarantee wealth, its absence almost always means poverty. Juice takes viewers to Beirut, Reykjavik, Kolkata, San Juan, Manhattan, and Boulder to tell the human story of electricity and to explain why power equals power.

The defining inequality in the world today is the disparity between the electricity rich and the electricity poor. In fact, there are more than 3 billion people on the planet today who are using less electricity than what’s used by an average American refrigerator.

Electricity is the world’s most important and fastest-growing form of energy. To illuminate its importance, the Juice team traveled 60,000 miles to gather 40 on-camera interviews with people from seven countries on five continents. Juice shows how electricity explains everything from women’s rights and climate change to Bitcoin mining and indoor marijuana production. The punchline of the film is simple: darkness kills human potential. Electricity nourishes it.

Juice explains who has electricity, who’s getting it, and how developing countries all over the world are working to bring their people out of the dark and into the light.

GENDER INEQUALITY

Electricity frees women from the pump, the stove and the washtub.

GENDER INEQUALITY

Access to electricity has a significant effect on curbing gender inequality. More and more women are seeing opportunities for social and economic advancement as electricity becomes available.

MARIJUANA CULTIVATION

In Boulder, Colorado local entrepreneurs are turning watts into weed.

WATER PURIFICATION

In Calcutta, India, electricity is being used by a high school to purify contaminated water and sell it to the community at a penny a liter.

Juice Explains:

WOMEN
POVERTY
RENEWABLES
MODERNITY
NUCLEAR 1.0
NUCLEAR 2.0
DARKNESS 1.0
DARKNESS 2.0
CONNECTIVITY
DEMOCRACY
EDUCATION
POVERTY 2.0

Filmmakers

Robert Bryce

Author/Producer

Robert has been a professional journalist for three decades. His articles have appeared in numerous publications, ranging from the Wall Street Journal to USA Today and Atlantic Monthly to The New York Times. He has also appeared on dozens of TV and radio shows that have aired on a variety of media outlets, including; the BBC, MSNBC, Fox, Fox Business, Al Jazeera, CNN, PBS, and NPR.

Robert is the author of five books, including Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong, which was released in 2014. An engaging public speaker, Robert has given over 200 invited and keynote lectures to groups of all kinds, ranging from the Marine Corps War College to the Sydney Institute.

Tyson Culver

Director/Producer

Tyson is the owner of C2C Media, a video production company in Austin, Texas.For the past twenty years, he’s produced commercials and branded content for several national and international brands, including Whole Foods Market, SONIC Drive-In, Brooks Brothers, Alcon Eyecare and many more. A multi-tool filmmaker, Tyson honed his craft as a PREDITOR (Producer/Editor) with the SPIKE and Comedy Central crews, creating network-branded trailers and commercials for multiple blockbuster properties, including: Lone Survivor, Star Trek: Into Darkness, Wolverine, Bad Grandpa, and many more.

Tyson is a member of the National Academy of Television Arts & Sciences and the Association of Independent Commercial Editors. He has been awarded 18 Pollie and Telly Awards, honoring the best political and advertising spots in film and television.

Tyson Culver

Director/Producer

Tyson is the owner of C2C Media, a video production company in Austin, Texas.For the past twenty years, he’s produced commercials and branded content for several national and international brands, including Whole Foods Market, SONIC Drive-In, Brooks Brothers, Alcon Eyecare and many more. A multi-tool filmmaker, Tyson honed his craft as a PREDITOR (Producer/Editor) with the SPIKE and Comedy Central crews, creating network-branded trailers and commercials for multiple blockbuster properties, including: Lone Survivor, Star Trek: Into Darkness, Wolverine, Bad Grandpa, and many more.

Tyson is a member of the National Academy of Television Arts & Sciences and the Association of Independent Commercial Editors. He has been awarded 18 Pollie and Telly Awards, honoring the best political and advertising spots in film and television.

Locations

INDIA

COLORADO

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