Juice: How Electricity explains the world

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Acclaimed energy journalist Robert Bryce has a theory

Climate change, war, poverty, women’s rights, clean water, health care — indeed, many of the world’s most pressing challenges — can be explained by answering one question: Can you turn your lights on in the morning?

While electricity availability doesn’t guarantee wealth, its absence almost always guarantees poverty. Without electricity, societies cannot have clean water, lighting, proper health care, sanitation, or Internet access. Juice will take viewers to locations like Beirut, Reykjavik, Calcutta, Seoul, and Denver to explain how fundamental electricity is to our everyday lives and what different countries are doing to provide power to their people.

Juice will explore the peculiarities of electricity as a commodity: a commodity that is rarely traded across international borders and must be consumed at the instant it is produced. Furthermore, Juice will show how electricity has shaped our cities. Modern skyscrapers came about only after the electric elevator. That technology, along with electrically driven streetcars, subways, and trains allowed cities to sprawl.

Acclaimed energy journalist Robert Bryce has a theory

Climate change, war, poverty, women’s rights, clean water, health care — indeed, many of the world’s most pressing challenges — can be explained by answering one question: Can you turn your lights on in the morning?

While electricity availability doesn’t guarantee wealth, its absence almost always guarantees poverty. Without electricity, societies cannot have clean water, lighting, proper health care, sanitation, or Internet access. Juice will take viewers to locations like Beirut, Johannesburg, Islamabad, Seoul, and Denver to explain how fundamental electricity is to our everyday lives and what different countries are doing to provide power to their people.

Juice will explore the peculiarities of electricity as a commodity: a commodity that is rarely traded across international borders and must be consumed at the instant it is produced. Furthermore, Juice will show how electricity has shaped our cities. Modern skyscrapers came about only after the electric elevator. That technology, along with electrically driven streetcars, subways, and trains allowed cities to sprawl.

Juice will expose the divide between Christians — who live mostly in electricity-rich countries — and Muslims, who generally live in electricity-starved ones. It will further dive into the implications of this disparity for Islamic youth, as a large percentage of them will be born into electricity poverty in the years to come. Chief among them: how difficult will it be to convince future generations of impoverished young Muslims to wage jihad against the wealthy West?

Juice will show how our unslakable thirst for electricity explains climate change. Indeed, while we are inundated with stories about the growth in renewable sources like wind and solar, coal’s share of the global electricity market isn’t shrinking, it’s growing, and now stands at about 40 percent.

In short, power means power. Juice explains who has it, who’s getting it, and how developing countries all over the world will continue striving to bring their people out of the dark and into the light.

GENDER INEQUALITY

Electricity frees women from the pump, the stove and the washtub.

GENDER INEQUALITY

Access to electricity has a significant effect on curbing gender inequality. More and more women are seeing opportunities for social and economic advancement as electricity becomes available.

MARIJUANA CULTIVATION

In Boulder, Colorado local entrepreneurs are turning watts into weed.

WATER PURIFICATION

In Calcutta, India, electricity is being used by a high school to purify contaminated water and sell it to the community at a penny a liter.

JUICE EXPLAINS:

Juice will expose the divide between Christians — who live mostly in electricity-rich countries — and Muslims, who generally live in electricity-starved ones. It will further dive into the implications of this disparity for Islamic youth, as a large percentage of them will be born into electricity poverty in the years to come. Chief among them: how difficult will it be to convince future generations of impoverished young Muslims to wage jihad against the wealthy West?

Juice will show how our unslakable thirst for electricity explains climate change. Indeed, while we are inundated with stories about the growth in renewable sources like wind and solar, coal’s share of global electricity production now stands at about 40 percent.

In short, power means power. Juice explains who has it, who’s getting it, and how developing countries all over the world are working to bring their people out of the dark and into the light.

WOMEN
POVERTY
RENEWABLES
MODERNITY
NUCLEAR 1.0
NUCLEAR 2.0
DARKNESS 1.0
DARKNESS 2.0
CONNECTIVITY
DEMOCRACY
EDUCATION
POVERTY 2.0

FILMMAKERS

Robert Bryce

Author/Producer

Robert has been a professional journalist for nearly three decades. His articles have appeared in dozens of publications, ranging from the Wall Street Journal to USA Today and Atlantic Monthly to The New York Times. He has appeared on dozens of TV and radio shows that have aired on a variety of media outlets, including; the BBC, MSNBC, Fox, Fox Business, Al Jazeera, CNN, PBS, and NPR.

Robert is the author of five books, including Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong, which was released in 2014. His most recent endeavor, Juice: How Electricity Explains The World, is being written in tandem with the production of this documentary. An engaging and sought-after public speaker, he has travelled the world delivering speeches on all manner of subjects.

Tyson Culver

Director/Producer

Tyson is the owner of C2C Media, a video production company in Austin, Texas. For the past twenty years, he’s produced commercials and branded content for several national and international brands, including Whole Foods Market, SONIC Drive-In, MTV, VH1, Brooks Brothers and many more. A multi-tool filmmaker, Tyson honed his craft as a producer and editor with the SPIKE and Comedy Central crews, creating network-branded trailers and promos for multiple blockbuster properties. Chief among those projects was Lone Survivor, featuring an intimate conversation between Marcus Luttrell and the stars of the film, for which he won a Silver Telly (one of fifteen awards he took home in 2015).

In 2014, Tyson produced and edited his first independent feature, 3 Days. Later that year, having earned a reputation as a fixer of distressed projects, he was brought in to deliver the biopic 21 Years: Richard Linklater. In 2015, he produced and edited his third feature film, Cabin Crew, which recently sold to Flix Premiere.

Tyson Culver

Director/Producer

Tyson is the owner of C2C Media, a video production company in Austin, Texas. For the past twenty years, he’s produced and directed commercials for several national and international brands, including Whole Foods Market, SONIC Drive-In, MTV, VH1, Brooks Brothers and many more. A multi-tool filmmaker, Tyson honed his craft as a PREDITOR (Producer/Editor) with the SPIKE and Comedy Central crews, creating network-branded trailers and commercials for multiple blockbuster properties. Chief among those projects was Lone Survivor, featuring an intimate conversation between Marcus Luttrell and the stars of the film, for which he won a Silver Telly (one of fifteen awards he took home in 2015).

In 2014, Tyson produced and edited his first independent feature, 3 Days. Later that year, having earned a reputation as a fixer of distressed projects, he was brought in to deliver the biopic 21 Years: Richard Linklater. In 2015, he produced and edited his third feature film, Cabin Crew, which recently sold to Flix Premiere.

LOCATIONS

INDIA

COLORADO - COMING SOON

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