Juice: How Electricity explains the world

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Juice: How Electricity explains the world

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Synopsis

Poverty, women’s rights, climate change — indeed, most of the world’s most pressing challenges — can be explained by answering one question: Can you turn your lights on in the morning?

While electricity availability doesn’t guarantee wealth, its absence almost always means poverty. Juice takes viewers to Beirut, Reykjavik, Kolkata, San Juan, Manhattan, and Boulder to tell the human story of electricity and to explain why power equals power.

The defining inequality in the world today is the disparity between the electricity rich and the electricity poor. In fact, there are more than 3 billion people on the planet today who are using less electricity than what’s used by an average American refrigerator.

Electricity is the world’s most important and fastest-growing form of energy. To illuminate its importance, the Juice team traveled 60,000 miles to gather 40 on-camera interviews with people from seven countries on five continents. Juice shows how electricity explains everything from women’s rights and climate change to Bitcoin mining and indoor marijuana production. The punchline of the film is simple: darkness kills human potential. Electricity nourishes it.

Juice explains who has electricity, who’s getting it, and how developing countries all over the world are working to bring their people out of the dark and into the light.

Synopsis

Poverty, women’s rights, climate change — indeed, most of the world’s most pressing challenges — can be explained by answering one question: Can you turn your lights on in the morning?

While electricity availability doesn’t guarantee wealth, its absence almost always means poverty. Juice takes viewers to Beirut, Reykjavik, Kolkata, San Juan, Manhattan, and Boulder to tell the human story of electricity and to explain why power equals power.

The defining inequality in the world today is the disparity between the electricity rich and the electricity poor. In fact, there are more than 3 billion people on the planet today who are using less electricity than what’s used by an average American refrigerator.

Electricity is the world’s most important and fastest-growing form of energy. To illuminate its importance, the Juice team traveled 60,000 miles to gather 40 on-camera interviews with people from seven countries on five continents. Juice shows how electricity explains everything from women’s rights and climate change to Bitcoin mining and indoor marijuana production. The punchline of the film is simple: darkness kills human potential. Electricity nourishes it.

Juice explains who has electricity, who’s getting it, and how developing countries all over the world are working to bring their people out of the dark and into the light.

GENDER INEQUALITY

Electricity frees women from the pump, the stove and the washtub.

GENDER INEQUALITY

Access to electricity has a significant effect on curbing gender inequality. More and more women are seeing opportunities for social and economic advancement as electricity becomes available.

MARIJUANA CULTIVATION

In Boulder, Colorado local entrepreneurs are turning watts into weed.

WATER PURIFICATION

In Calcutta, India, electricity is being used by a high school to purify contaminated water and sell it to the community at a penny a liter.

Juice Explains:

WOMEN
POVERTY
RENEWABLES
MODERNITY
NUCLEAR 1.0
NUCLEAR 2.0
DARKNESS 1.0
DARKNESS 2.0
CONNECTIVITY
DEMOCRACY
EDUCATION
POVERTY 2.0

Filmmakers

Robert Bryce

Author/Producer

Robert has been a professional journalist for three decades. His articles have appeared in numerous publications, ranging from the Wall Street Journal to USA Today and Atlantic Monthly to The New York Times. He has also appeared on dozens of TV and radio shows that have aired on a variety of media outlets, including; the BBC, MSNBC, Fox, Fox Business, Al Jazeera, CNN, PBS, and NPR.

Robert is the author of five books, including Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong, which was released in 2014. An engaging public speaker, Robert has given over 200 invited and keynote lectures to groups of all kinds, ranging from the Marine Corps War College to the Sydney Institute.

Tyson Culver

Director/Producer

Tyson is the owner of C2C Media, a video production company in Austin, Texas. For the past twenty years, he’s produced commercials and branded content for several national and international brands, including Whole Foods Market, SONIC Drive-In, MTV, VH1, Brooks Brothers and many more. A multi-tool filmmaker, Tyson honed his craft as a producer and editor with the SPIKE and Comedy Central crews, creating network-branded trailers and promos for multiple blockbuster properties. Chief among those projects was Lone Survivor, featuring an intimate conversation between Marcus Luttrell and the stars of the film, for which he won a Silver Telly (one of fifteen awards he took home in 2015).

In 2014, Tyson produced and edited his first independent feature, 3 Days. Later that year, having earned a reputation as a fixer of distressed projects, he was brought in to deliver the biopic 21 Years: Richard Linklater. In 2015, he produced and edited his third feature film, Cabin Crew, which recently sold to Flix Premiere.

Tyson Culver

Director/Producer

Tyson is the owner of C2C Media, a video production company in Austin, Texas. For the past twenty years, he’s produced and directed commercials for several national and international brands, including Whole Foods Market, SONIC Drive-In, MTV, VH1, Brooks Brothers and many more. A multi-tool filmmaker, Tyson honed his craft as a PREDITOR (Producer/Editor) with the SPIKE and Comedy Central crews, creating network-branded trailers and commercials for multiple blockbuster properties. Chief among those projects was Lone Survivor, featuring an intimate conversation between Marcus Luttrell and the stars of the film, for which he won a Silver Telly (one of fifteen awards he took home in 2015).

In 2014, Tyson produced and edited his first independent feature, 3 Days. Later that year, having earned a reputation as a fixer of distressed projects, he was brought in to deliver the biopic 21 Years: Richard Linklater. In 2015, he produced and edited his third feature film, Cabin Crew, which recently sold to Flix Premiere.

Locations

INDIA

COLORADO

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